The page layout and user interface may also be affected by the use of motion graphics. The choice of whether or not to use motion graphics may depend on the target market for the website. Motion graphics may be expected or at least better received with an entertainment-oriented website. However, a website target audience with a more serious or formal interest (such as business, community, or government) might find animations unnecessary and distracting if only for entertainment or decoration purposes. This doesn't mean that more serious content couldn't be enhanced with animated or video presentations that is relevant to the content. In either case, motion graphic design may make the difference between more effective visuals or distracting visuals

Rwd

A site designed with RWD adapts the layout to the viewing environment by using fluid,
proportion-based grids,flexible images, and CSS3 media queries, an extension of the media rule.

Overall design

Careful consideration might be made to ensure that the aesthetics or overall design of a site do not clash with the clarity and accuracy of the content or the ease of web navigation.

User experience

User understanding of the content of a website often depends on user understanding of how the website works. This is part of the user experience design.